The $10,000 Website: Underestimating the Value of Digital in Financial Services
by James Robert Lay on August 20, 2024
Many financial brands are underinvesting in their digital sales channels, especially their websites, in 2024. Organizations often view their website as a one-time cost rather than an ongoing investment and fail to recognize its critical role in the customer buying journey. Failing to …
Leading Beyond Fear: Taking Action to Conquer Doubt and Drive Growth
by James Robert Lay on August 19, 2024
Many leaders struggle with the fear of change, failure, uncertainty and not being good enough. Left unchecked, fear can become debilitating and prevent you from taking the actions needed to move forward. You may find yourself procrastinating, doubting your abilities and resisting need …
Navigating User Experience Pitfalls: The Impact of Misaligned Expectations
by James Robert Lay on August 9, 2024
In the latest episode of the Practical Perspectives series, James Robert Lay and Audrey Cannata highlight the often unseen complexities of opening new deposit accounts at financial institutions. They reveal how a cumbersome user experience can overwhelm and even frustrate customers, l …
Beyond AI: Mastering the Mind for Financial Brand Leaders
by James Robert Lay on August 6, 2024
What is the most important technology for financial brand leaders to master in the age of AI? While many immediately think of AI as the crucial technology, James Robert suggests that the most vital technology is actually the one between our ears – our minds.
The Mountain is You: Turning Self-Sabotage into Self-Mastery
by James Robert Lay on July 31, 2024
In this episode of "Banking on Digital Growth," hosts James Robert Lay and Audrey Cannata share insights from the book "The Mountain is You." They discuss self-limiting beliefs and self-sabotage, emphasizing how these can impede both personal and professional progress. Audrey shares h …
Balancing Digital and Human Connections in Banking
by James Robert Lay on July 30, 2024
Despite the rise of digital-first and digital-only banking tools, there remains a strong desire for personal interaction in banking. Many people still prefer human interactions because they inherently trust people more than automated systems. In this episode, James Robert shares a liv …
Beyond Traffic: Enhancing User Experience on Campaign Landing Pages
by James Robert Lay on July 22, 2024
Many financial institutions experience limited conversions when running paid traffic to their campaign landing pages. They invest significant ad dollars but fail to capture and convert leads effectively, leading to wasted resources and missed opportunities for loans and deposits. To o …
The Cost of Internal Misalignment: Benchmarking Your Website
by James Robert Lay on July 8, 2024
Internal misalignment could be costing your bank or credit union millions of dollars. Many financial brands, while confident about their service and experience, may actually be failing to align their internal messaging and strategies. In this episode of the Practical Perspectives seri …
Mind, Body, Wallet: The Interconnected Path to Financial Well-being
by James Robert Lay on June 25, 2024
The commonly held belief that financial well-being is the starting point for achieving overall life satisfaction is misguided. Despite the increased focus on financial literacy and education, financial stress and anxiety are at an all-time high, with many people failing to achieve tru …
Seeds of Trust: Nurturing Growth in the Age of AI for Banks and Credit Unions
by James Robert Lay on June 18, 2024
Discover why EQ plus AQ surpasses IQ and how emotional intelligence can drive your financial brand's growth, just as it has for iconic brands like John Deere since the late 1800s. In this episode of the Practical Perspective series, we will revisit the basics of sowing seeds of trust …