The $10,000 Website: Underestimating the Value of Digital in Financial Services
by James Robert Lay on August 20, 2024
Many financial brands are underinvesting in their digital sales channels, especially their websites, in 2024. Organizations often view their website as a one-time cost rather than an ongoing investment and fail to recognize its critical role in the customer buying journey. Failing to …
Leading Beyond Fear: Taking Action to Conquer Doubt and Drive Growth
by James Robert Lay on August 19, 2024
Many leaders struggle with the fear of change, failure, uncertainty and not being good enough. Left unchecked, fear can become debilitating and prevent you from taking the actions needed to move forward. You may find yourself procrastinating, doubting your abilities and resisting need …
If I Were a Bank CEO: Empowering Change for Financial Leaders
by James Robert Lay on August 13, 2024
Many financial brands struggle to adapt to the rapidly changing landscape of digital banking, often feeling overwhelmed and uncertain about how to maintain growth and customer engagement in the face of continuous technological and market changes.
Overcoming Onboarding Blind Spots for Banks and Credit Unions
by James Robert Lay on August 12, 2024
Are you aware of the number of loans and deposits you're losing due to blind spots in your bank's or credit union's onboarding experience? According to the Digital Banking Report, 46% of newly opened accounts go inactive within the first year.
Navigating User Experience Pitfalls: The Impact of Misaligned Expectations
by James Robert Lay on August 9, 2024
In the latest episode of the Practical Perspectives series, James Robert Lay and Audrey Cannata highlight the often unseen complexities of opening new deposit accounts at financial institutions. They reveal how a cumbersome user experience can overwhelm and even frustrate customers, l …
Beyond AI: Mastering the Mind for Financial Brand Leaders
by James Robert Lay on August 6, 2024
What is the most important technology for financial brand leaders to master in the age of AI? While many immediately think of AI as the crucial technology, James Robert suggests that the most vital technology is actually the one between our ears – our minds.
The Mountain is You: Turning Self-Sabotage into Self-Mastery
by James Robert Lay on July 31, 2024
In this episode of "Banking on Digital Growth," hosts James Robert Lay and Audrey Cannata share insights from the book "The Mountain is You." They discuss self-limiting beliefs and self-sabotage, emphasizing how these can impede both personal and professional progress. Audrey shares h …
Balancing Digital and Human Connections in Banking
by James Robert Lay on July 30, 2024
Despite the rise of digital-first and digital-only banking tools, there remains a strong desire for personal interaction in banking. Many people still prefer human interactions because they inherently trust people more than automated systems. In this episode, James Robert shares a liv …
Reduce Cognitive Load for Better Conversion
by James Robert Lay on July 23, 2024
A significant issue facing financial brands is the overwhelming number of choices and decisions account holders and prospective account holders face daily. This cognitive load can lead to a poor shopping experience on financial websites, resulting in the loss of millions in loans and …
Beyond Traffic: Enhancing User Experience on Campaign Landing Pages
by James Robert Lay on July 22, 2024
Many financial institutions experience limited conversions when running paid traffic to their campaign landing pages. They invest significant ad dollars but fail to capture and convert leads effectively, leading to wasted resources and missed opportunities for loans and deposits. To o …