Catalyst News: James Robert Lay: Pandemic Digital Transformation Was ‘Just a Warmup’
by James Robert Lay on August 4, 2021
You think digital transformation was rapid during the COVID-19 pandemic? That was just a warmup for the future, according to James Robert Lay, a digital marketing strategist slated to present insights on the “Rise of Self-Service Banking” at Catalyst Corporate’s 2021 Economic & Pa …
Delivering a More Human Experience Through Automation (with Jeff Ward)
by James Robert Lay on August 3, 2021
Brief Summary of Episode #114
Building Your Financial Brand's Website (with Laura Dolan)
by James Robert Lay on July 29, 2021
Brief Summary of Episode #113
4 Types of Attribution: Measuring Conversion & Acquisition
by James Robert Lay on July 27, 2021
Brief Summary of Episode #112
Accepting the Unexpected Wrecking Ball in the Boardroom
by Audrey Cannata on July 27, 2021
“One of the things I pocketed away as a lesson that really applied last year was the ability to really disconnect from your perception of reality and embrace agility and change quickly.” -Kirk Drake
Niche Is the New Local: A Fireside Chat
by James Robert Lay on July 22, 2021
Brief Summary of Episode #111
Helping Customers Escape the Scarcity Mindset with Financial Brand Storytelling (with Justin Breen)
by James Robert Lay on July 19, 2021
Brief Summary of Episode #110
Bringing the Love and Respect Back to Banking
by Audrey Cannata on July 16, 2021
Is there still room for compassion and empathy in the financial world? Kerry-Ann Betton Stimpson, Chief Marketing Officer of the JMMB Group in Jamaica and host of the Internal Marketing Podcast, believes that marketing cannot be successful without first having a strong employee engage …
Predicting FinTech & Strategies to Stay Relevant (with Alex Sion)
by James Robert Lay on July 13, 2021
Brief Summary of Episode #109
The Financial Brand: 5 Ways to Ensure Your Banking Website Works in a Digital-First Economy
by James Robert Lay on July 13, 2021
Some institutions still basically run 'digital brochure' websites when advanced players are incorporating video and other leading-edge techniques. Want to know what works and what's a turnoff? Try asking some consumers.