No More Vanity Metrics. Here's How to Track Conversions.
by James Robert Lay on August 31, 2020
Brief Summary of Episode #16 Do you know when and where your leads are converting?
High-Pressure Marketing and Sales Strategies Simply Don't Pay
by James Robert Lay on August 28, 2020
Brief Summary of Episode #13 This week, I’m fielding a question from Jesse in Ohio…
Face-to-Face Communication in a Socially-Distant Age
by James Robert Lay on May 25, 2020
Brief Summary of Episode #10 It’s well past time to merge digital and human experiences. I’ve been saying it for years, but social distancing proved it. It proved how, too. Face-to-face interactions through video. On the latest episode of Banking on Digital Growth, I cover why face-to …
Three Ways to Help Guide Customers Through Their Post-COVID Financial Struggle
by James Robert Lay on May 18, 2020
Brief Summary of Episode #7 Your account holders are stressed in this emerging COVID-19 world.
How to Move Forward With Confidence in a Post-COVID-19 World?
by James Robert Lay on May 11, 2020
Brief Summary of Episode #4 What do digital banking, Covid-19, and Frozen 2 have in common? If you use a banking app, will Anna sing you a song about quarantine? Can Olaf handle your online banking and sew you an excellent mask? Not exactly. However, I do tie these three points togeth …
Digital Growth: What is it and Why it Matters More Than Ever for Financial Brands
by James Robert Lay on May 4, 2020
Brief Summary of Episode #1 Today, I’m going to answer a simple question: What is digital growth? Only, I’ve answered this question before, in another version of this podcast. A version recorded before COVID-19. In the past few months, we’ve all had to learn to do things differently. …